Please Feed the Lions Is a Must-See Exhibit at London Design Festival
Please Feed the Lions Is a Must-See Exhibit at London Design Festival

NEWS | August, 30 2018

Please Feed the Lions Is a Must-See Exhibit at London Design Festival

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Please Feed the Lions will be an interactive installation that will cheer up the Trafalgar Square in central London that will be available from 18-23 September. Es Devlin is the genius creator behind this exceptional piece that is set to be one of the main features of London Design Festival. The installation is headlined by a lion sculpture that records the word said by the audience and there roars them back in mapped poetry.

 

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Image Credit to Paul Wetherell. Image Source: British Vogue

 

This exceptional installation was conceived in a combination of machine learning and AI and will be introducing in one of the main influential areas of London. In 1867, Edwin Landseer designed the four monumental lions of the square that now sit at the base of Nelson’s Column.

 

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Image Source: Design Week

 

Sir John Sorrell, the co-founder of the festival, enlightened that Landseer actually created these sculptures not to be passive but in actuality to have a more animated character to them, nevertheless, Queen Victoria wasn’t much of a fan about this idea. Now, Es Devlin fulfils his purpose by giving them an exceptional character as he explains, “The thought lodged in my mind, what if we could invest the lion with a diversely crowd-sourced collective poetic voice.”

 

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Image Source: London Design Festival

 

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Image Source: Design Week

 

This project took a year to come to life and was created in collaboration between Devlin and Google Arts and Culture. Anyone that passes the sculptures by day and feeds the lion information will hear the words back in the most peculiar way. As soon as you look into the lion’s mouth, visitors will see the poem starting to form. During the night, a finished poem will be projected over the lion and onto Nelson’s Column thus creating a streaming text that invites people to join in on the fun. As a whole, this enticing project makes design more playful and brings people together from all around.

 

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Image Source: Club Quarters

 


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Source: Design Week

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