Today the lines are dedicated to one of the most prestigious brands and dedicated as ever. Rolls Royce, founded in 1906, today continues to leave everyone amazed.
This British brand created by Frederick Henry Royce and Charles Stewart Rolls is undoubtedly a historical legacy and a benchmark of quality and luxury worldwide. Known for making the most expensive and luxurious cars in the world and be the number one choice of famous presidents and monarchs.
Embracing technology and blending it with the traditional skills of master craftsmen allows us to produce timeless motor cars that are perfectly in tune with our times. It is this demand for perfection and timeless contemporary design that creates a profound distinction between brands. If we study the brand to bottom, we can see that every car’s detail is done with much effort and hand, each piece has its own place and a reason to be on that place.
It is the human hand that fits the piece in that place, scraping the particle is more, perfecting every detail. Historical techniques roll on by learner to learner to create a unique piece ever. The technique used in this brand is different from that used in any other brand because the passion that the artisan has for it, is unique.
In the video posted below, we can notice a small particle of timber that is added with glue in extreme perfectionism … a piece that shows the true work of the craftsman and makes us realize that the luxury’s price, the price of Rolls Royce.
One thing is to be an engineer and have the versatility to build several cars, another is to have the skill and art of building and making art … marketable art, such as these cars. Functional objects bearing design and a status and make us feel special and different because the brand itself is different and unique.
We promise one day, in another article uncover more stories related to the Rolls Royce’s world. For now, think about this article, watch the video and go counting the pennies: the luxury comes at a price because yes!
text by Ana Catarina Santos