The Shabby Chic Mother: Rachel Ashwell

Antiques & Mid Century Modern | August, 19 2013

The Shabby Chic Mother: Rachel Ashwell

rachel ashwell The Shabby Chic Mother: Rachel Ashwell 4th edition coveted magazine

Rachel Ashwell has been for more than 15 years the most influential shabby chic decorator. While in her teens, before moving to California, Ashwell, whose mother restored antique dolls and teddy bears and father was a secondhand rare books dealer, began selling antiques at London outdoor markets. Take a look at the amazing article that Design Build Ideas team prepares to you about Rachel Ashwell, the shabby chic mother!

SEE ALSO – Shabby Chic Interior Design

The Shabby Chic Mother: Rachel Ashwell rachel ashwell The Shabby Chic Mother: Rachel Ashwell ashwell

Rachel Ashwell Shabby Chic launched in 1989 with a line of slip-covered furniture, bedding and fabrics sold at her flagship store in Santa Monica, Calif. The collection has since expanded to home furnishings stores nationwide.

The Shabby Chic Mother: Rachel Ashwell rachel ashwell The Shabby Chic Mother: Rachel Ashwell Pavilion Dining Table

In 2004, Ashwell and Target partnered to develop the Simply Shabby Chic™ line of decorative items exclusively for Target, bringing Ashwell’s blend of English elegance and California casual to fans of relaxed and stylish living nationwide. Target guests quickly embraced the collection and its philosophy.

The Shabby Chic Mother: Rachel Ashwell rachel ashwell The Shabby Chic Mother: Rachel Ashwell Russian Folk Bed

Ashwell has extended her collection to include vintage-inspired furniture and decorative accessories, three new bedding collections, expanded her assortment of stationery products.

The Shabby Chic Mother: Rachel Ashwell rachel ashwell The Shabby Chic Mother: Rachel Ashwell velvet violet chair

But in 2009, after 20 years in business, Ashwell’s company filed bankruptcy. Later, an investor partner, teamed with Rachel to give the brand new life. The re-invented Shabby Chic Brands developed a new business model that expanded the line to include moderately-priced collections to be sold nationwide. By mid-2011, Shabby Chic Brands expanded further into the United Kingdom, pairing the House of Fraser to offer the “Shabby Chic at House of Fraser” product line.

The Shabby Chic Mother: Rachel Ashwell rachel ashwell The Shabby Chic Mother: Rachel Ashwell Ashwell Interiors Book

An accomplished designer and businesswoman, Ashwell also is the author of the best-selling books Shabby Chic, Rachel Ashwell’s Shabby Chic Treasure Hunting and Decorating Guide, The Shabby Chic Home, Shabby Chic: The Gift of Giving and Shabby Chic Sumptuous Settings and Other Lovely Things. She has been featured in top national home and lifestyle publications and hosted the former Rachel Ashwell’s Shabby Chic® television show on the Style Network.

The Shabby Chic Mother: Rachel Ashwell rachel ashwell The Shabby Chic Mother: Rachel Ashwell the praire

SEE ALSO – 20 Beautiful Bedroom Wall Color Schemes Ideas

>> What do you think about this article? Please, leave your comment below. If you want to be up to date with the best news about trends, interior design tips, and furniture luxury brands, you must have to sign up our Newsletter and receive in your email, free of charges, the latest and the most exclusive content from Design Build IdeasFollow us on social networks:FACEBOOK | PINTEREST | TWITTER 

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WHAT DO YOU THINK

  • Ding Lany
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  • Great selection of inspiration sources, but are they blogs or interior design magazines?

  • Glass Balustrades Brisbane

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    Tribuz interiors is the best interior designers & decorator In Delhi NCR. Tribuz interiors are specialized in residential, commercial & hospitality turnkey projects. Tribuz interiors not only help with designs but also to restructure the dream homes.

  • Weblog

    This post is just mesmerizing! OMG <3

  • Linda Marie Spencer

    This article is great, guy from Design Build Ideas! It will be super helpful for sure. Thanks!

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  • This post is amazing one – great post

  • Angela Williams

    where can i find the canvas. I want it! The yellow with the blue backgroud!
    I guess I will have to have my best friend’s son who is an artist create it for me!

  • kishorn

    Thank you for a great post and i would add https://thestudiobangalore.com/ The Studio is among the top Interior Design companies in Bangalore.