The Luxury Design and Craftsmanship Summit was a grand celebration of design and craftsmanship that took place in Oporto. This marvelous event organized by Covet Group and Brhands Foundation consists of a series of open talks with influential individuals from the industry and live showcases of artisans showing the prestige of ancient arts and crafts. Now, Design Build Ideas will bring you some of the very best moments of this event of tremendous importance to the industry!
Some of the important arts on display during the live showcase were the art of filigree, ceramic, embroidery, tile painting, arraiolos, leaf gilding, wooden patchwork and metalworking. Each one had a dedicated space that was cherished by both the master artisans and the curious audience, eager to learn more about these traditional techniques.
The event was comprised of three extremely vital sessions, “The Value of Craftsmanship for the Luxury World”, “Design as Driving Force for Local Craftsmanship” and “Luxury Branding: Behind the Scenes Story”.
The first one was all about showcasing the meaning of exclusivity and authenticity within the industry as well as exploring all options regarding the future of craftsmanship. It was moderated by the CEO of Covet Group, Amândio Pereira and counted with the presence of keynote speakers, such as Nicole Segundo, Michelangelo Foundation’s network developer for Portugal; Fátima Santos, the general secretary of AORP (Associação de Ourivesaria e Relojoaria Portuguesa); Luís Onofre, Portuguese designer of luxury handmade shoes and António Moura, a business developer in the luxury field.
The second talk was moderated by Fernando Caetano, open media director and edition of Essential magazines and its main purpose was to show everyone that the future of luxury design lies in the hands of craftsmen and women. The outstanding panel was composed of Serena Confalonieri and Francesca Merciani, from Doppia Firma; Luís Sanches and João Branco, founders and creative directors of Storytailors, a concept store for women’s clothing; Alda Tómas, a Designer from the renowned porcelain factory, Vista Alegre, who also brought to the stage one of their most skilled designers, Evelyn Tannus; and Toni Grilo, an utterly proficient product designer.
Lastly, the event concluded with the spectacular session of luxury branding which highlighted the design, marketing and creative process behind some of the best luxury brands in Portugal. The exceptional session was moderated by Mónica Seabra-Mendes, the head of the Luxury Management Programme of the Lisbon Catholic University and included the following speakers: Carlos Santos, head of Carlos Santos Shoes, one of the greatest brands of men’s luxury footwear; Jorge Martins from the emerging RomBoats; Marco Costa, creative director and CEO of luxury furniture brand, Boca do Lobo; and Carla Graça, Vista Alegre’s marketing manager.
The second summit has already been scheduled and, this time around, the luxury design and craftsmanship summit will take place in January 2019, in Paris, which in fact it will occur during the same time of the prestigious lifestyle and design event, Maison et Objet. So don’t waste this opportunity to participate in a crucial moment for the industry as well as visiting the stunning City of Lights.
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