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Color choice is a huge topic for concept art, illustration, and all types of entertainment art. Thankfully, we have centuries of history and knowledge at our fingertips through books. Some of the world’s best artists have shared their thoughts on color and how to apply it accurately in art. In today’s post, Design Build Ideas presents 4 must-read color psychology books by Pantone Color Institute.
A PANTONE Color Resource
A Pantone Color Resource is book contains material to help you make effective, unique and credible color choices. Based on research and filled with hundreds of color combinations and illustrations, this book presents color expert Leatrice Eiseman’s insights on color and emotion. These essential guidelines and illustrations can be applied to so many of your projects: branding, packaging, signage, point-of-purchase, displays, advertising, logos, websites, and more. Created for everyone whose color choices are critically important for the success of a project, this book will prove a valuable tool and resource.
Pantone The 20th Century in Color
Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, decor, and fashion, and carefully match them with 80 different official Pantone Color palettes to reveal the trends, radical shifts, and resurgences of various hues. Pantone the 20th Century in Color is a vibrant volume that takes the social temperature of our recent history with the panache that is uniquely Pantone.
VIEWPOINT Colour Issue 01
Colour is the single most powerful communication tool, influencing 50% – 85% of ideas and product purchase decisions. We understand the costs and the complexity of color decisions and we want to make your color planning easier. VIEWPOINT Colour Issue 01 provides you with clear and comprehensive color direction, market validation, insights and analysis and the psychology behind a color trend.
VIEWPOINT Colour Issue 02
Inspirational and informative, VIEWPOINT COLOUR is a seasonal trend book dedicated to color. Each issue includes visual imagery, material direction, and trend forecasts displayed in Pantone colors, along with color news and color psychology research. The second issue, Sanctuary, explores how our desire to slow down and reflect in this age of uncertainty is influencing the shifting landscape of color and design. Pantone Viewpoint’s lifestyle approach provides a global perspective on all design, making it relevant to today’s culture and critical to today’s color decision makers.