So, now that everything is being colored in emerald, since it’s the color of the year for 2013 by Pantone, what should you use next? Do you want to stand out, or blend in? Or maybe both?
Colors are powerful tools, as you should know, so let’s talk a little about them first.
Content is king, but so is context. People tend to connect colors to emotions, to experiences and to contexts. So as designers, we have to take into account how people will interact with the colors we choose. Choose your colors carefully, taking into account the meaning that the colors may invoke. If you are not using appropriate colors, you are losing potential on your creations.
Let’s now look into some color combinations for the 2013 Emerald.
If you intend to blend in, go for a monotone color pattern. Cold tones are also appropriate and will not degrade the overall mood that the emerald color sets in.
Complementary colors will stand out and draw attention. In this case, orange and yellow tones are the most eye catching and will make everything way more livelily and joyful.
If just two colors are not enough for you to get the job done, then extra care is also required. Analogous tones and one or two complementary color will do the trick, there usually is no need to use more.