NEWS | May, 7 2018

Exclusive Design: Discover Lladró’s Newest Luxury Showroom in Milan

During the occasion of Milan Design Week, the leading porcelain brand, Lladró joined forces with exclusive design brand, Boca do Lobo, unveiling its remarkable showroom at Piazza fontana, 6, Milan. The showroom is brimming with the Spanish brand’s iconic designs and was conceived in parternship with Cosentino, a leading name in the production and distribution of innovative surfaces in architecture and design. Today, Design Build Ideas will explore the magnificient interiors of this one-of-a-kind showroom.

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On April 17th, a cocktail party took place in the showroom presenting a superb concept, Lladró Meets Boca do Lobo. “So, it all begin when Boca do Lobo and Lladró had a partnership in New York City, they had a partnership in a fair and it continued for their showroom”, explains Vera Silva, Boca do Lobo Brand Ambassador for the Italian Market. “Guillaume contacted us for the showroom in Milan,” disclosed Vera Silva. Then, the brand’s Head of Design, Marco Costa selected a handful of legendary pieces, which were mostly from the Lapiaz Family”.

In the showroom, you can also find the iconic Chair Nº 11 and Soho Console combined with Lladró creation such as the spectacular Winged Fantasy, a limited edition of 250 units, the Geometric Panthers of the Origami Series conceived by the creative laboratory, Lladró Lab as well as the Paradise Vase, the biggest and most complex vase created to date by the historic art porcelain brand. Other pieces on display are moments tables, small home jewelry or the elegant Jamz lamps, inspired by the essence of jazz, between other inspiring lighting pieces.

Guillaume Heuzé, Global Interior Design Development Director in Lladró explained that this is “a long work, so two or three years’ work, it’s all handcrafted and these are very special pieces. Like the one that you see here, because they are close to art, so they are all limited edition and from the new collection. (…) As Boca do Lobo has been using very symbolic furniture we really wanted to use symbolic pieces and make everything concrete for a great lifestyle of interior design”. Guillaume Heuzé concludes: “you can see that you could buy a big piece like this because you see that on that console or on that buffet this piece fits perfectly”.