The American jewelry brand Tiffany & Co. opened on the Champs-Elysées its largest store in Europe, which displays the famous yellow diamond used by Audrey Hepburn, and put in this window to accelerate its development in France.
“We definitely wanted to open a store on the Champs-Elysées, because it is the most beautiful avenue in the world, the most visited, and it resonates beyond borders. Has taken more than ten years to find the right location.” said CEO France and Benelux, Marc Jacheet.
The 10,000-square-foot space represents a new milestone in Tiffany’s legacy in the City of Light, with a grand staircase that wends its way through three floors housing bridal and high jewelry salons, private viewing rooms and such celebrated collections as Tiffany Keys and Atlas®.
The shop was designed in a style that echoes the temple jeweler on 5th Avenue in New York – starting with the Art Deco entrance door. Interior design touches include a custom chandelier of cascading lights, Calacatta marble surfaces and hand-leafed magnolia sconces by New York City-based artist Michelle Oka Doner.
Interior design touches include a huge chandelier made of 1837 glass rods, in reference to the year in which the jewelry brand was created, plunges from ceiling to floor, three floors below. “It weighs 36 tons, roughly the weight of the bell of Notre Dame,” said Marc Jacheet. Other details like Calacatta marble surfaces and hand-leafed magnolia sconces by New York City-based artist Michelle Oka Doner, give the final touch to the shop.
“We worked three years for the opening of this store,” said Jon King, vice president of Tiffany.
This is the main Tiffany store to be launched worldwide in 2014, of the 13 openings.
“It will accelerate the development of the brand with local customers,” said Mr. Jacheet, while the brand generates the most of its sales in the United States and only 12% in Europe.